Archive for July 27, 2015
Animals, in particular, dogs are becoming a common occurrence on commercial aircraft these days. Many airlines allow a dog or cat are under a certain weight to be carried in the cabin along with your luggage. Often people will certify their dogs as service animals and bring larger animals into the cabin for no extra fee. Granted many of these dogs are needed and provide a tremendous service to their owners, but I still find it hard to believe there aren’t people who take advantage of this system. It might sense when you think about it, pay to get your dog certified as a service dog and save money by not having to pay the airline a pet fee. Your cozy canine gets to stay in the cabin with you and not stuck down in the hold, a win-win for both owner and pet. For many people there pet is an extended member of the family so why shouldn’t they get the same treatment. JFK has noticed this behavior and proposed their own solution, a dedicated animal terminal.
In today’s blog, I wanted to focus on some of the interesting low-cost carrier shock marketing techniques used by budget airlines, aka LCCs, to get the message across around their unbundled base fare offerings.
First of all, let me introduce a few concepts. The first is the concept of a low-cost carrier, of LCC. Low-Cost Carriers are airlines that deconstruct their fare bundles to the most basic atomic unit – the bare fare. Anything additional costs extra – such as seats or bags. LCCs are carriers such as Spirit or Frontier in the US, or Ryanair or easyJet in Europe.
I’ve written a few deep dive blogs recently on creative, hilarious, and novel airline safety videos. We can all agree that the trend in aviation seems to be going in the direction of these types of airline safety videos – otherwise, how does an airline get a jaded passenger, who has perhaps flown hundreds of times, to pay attention? Taking a lesson from seasoned marketers, there are 3 main themes that we see used to jolt the jaded jetsetter out of his pre-flight stupor and get him to actually watch the airline safety video: humor, sex, and celebrity mascots.
Everybody loves to travel in the Summertime and it’s no secret that ticket prices are high in the summer. The simple rule of supply and demand will tell you to buy early because summertime demand for air travel is extremely high, especially in the US. Last week I focused on the busiest airports during summer and know I am going to focus in on the most delayed. While many in the top five won’t shock you, I was very surprised not to see ATL. Every time I have traveled through Atlanta in the summer I am always delayed due to weather, most of time because of thunderstorms. It is a testament to the work the ATC do down at ATL that even with bad summer storms the world’s busiest airport avoids delays. The following rankings came from Milescard.com measured from 2005-2014 and reflect the on-time percentages of the flights at each airport.
July 2015 tripchi airport app update, Summer edition
Summer is finally starting to heat up (if you’re on the northern hemisphere like us). Whether your summer brings camping and hiking (tripchi founder CJ recently partook in a Denver/Rocky Mountain camping adventure), or travelling to exotic places (like Mexico City and Cuba for CTO Eli), or visiting lakes and beaches (like social media manager Seth), tripchi is there for you as your airport guide. While you’re killing time at the airport, we’re hard at work building new experiences, #layovertips, and airports into our tripchi airport app. Read more
It is here once again, the great day of July 4th. The celebration of Americas gained freedom from the grip of the British. It is my favorite holiday by far. For those of you outside the US and unfamiliar with the 4th of July it mostly involves enjoying the outdoors whether it be at a beach or lake, lots of barbecuing capped off by fireworks. You will usually be surrounded by family, friends and plenty of adult beverages. This year I will be splitting my time between the beach and a lake with driving in between, but for many their plans involve flying. The 4th traditionally begins the summer travel season where airports are packed to the gills. Today I wanted to list out the 5 busiest airports in the US for the July 4th travel day as according to Hopper.com.