Archive for October 31, 2013
After the weekend to reflect on the event last week, which I initially wrote up here, I decided to add another post about how all of the learnings can apply to office politics and networking, whether you’re at a startup or a mid-large corporation (or both, like me!). All of the women leaders in EMC have learned to navigate both of these (often) minefields with courage and grace, as do startup CEOs, and world leaders.
Today I had the honor of being part of the Greater Boston Women in Leadership Symposium – “A Day of Excellence through Leadership” sponsored by the New England Diversity Council. This is an annual event which brings together a diverse mix of successful women leaders who discuss topics pertinent to today’s workforce in order to educate, inspire, and encourage attendees to reflect they strive to advance within their organizations. The panels were moderated by two very inspiring intrapreneurs and role-models, Sheryl Chamberlain and Stacey Schaeffer, both from EMC Corporation, a Boston-based Fortune 200 company focused on B2B information technology as a service (ITaaS) enablement.
We thought we’d share this Tnooz article on “How to Fail at Email Marketing.” It’s certainly something that not only every startup marketer, but every marketer, should take to heart, especially considering email marketing is an extremely effective tool if leveraged correctly (if you don’t believe me, check out AppSumo).