Being based in BOS I always have my eye on JetBlue developments. I am an avid trueblue member and have been a fan of them since they began making Boston a focus city. They are my trusted airline when I need to get to the Caribbean and fly them whenever I get a chance. I was a little put off when they announced plans to institute a check bag fee but the reality of flying today, is if you want the cheapest fare you have to pay for incentives. When Wall St. started to put pressure on the airline to institute fees and pushed growth, you could smell the change in the air. The first move was boot the old CEO Dave Barger, who I personally was a fan of.
As airport loyalty programs continue to pop up at an airport near you, we wanted to look more closely at the key components that make airport loyalty programs successful. In our next blog, we will compare a number of airport loyalty models in existence today and break them down in terms of program effectiveness and guest experience.
