A few weeks Hopper posted an interesting article about route competition in aviation, and specifically about what happens when a Low-Cost Carrier (LCC) enters into a market.
The article starts out talking about the glory days of old, when savvy route-scourers could occasionally find super-cheap flights to desirable places (like a transatlantic flight to Europe), elevating these travelers to guru status among their friend circle.
Thanksgiving 2015 – courtesy of Presidential Aviation
It’s that time of year again in North America when we get ready to loosen our waistbands and over-indulge on turkey, fix-ins, and pumpkin pie – that is if the Thanksgiving travel rush doesn’t get the better of our well-laid plans. According to Orbitz, 61% of Americans say they will travel for Thanksgiving, a 6% increase over last year.
Today’s blog comes from Claira Aida, a blogger and avid traveler based in the UK, who has collaborated with the tripchi team to come up with a list of airport technology trends to watch in the coming year.
I flew Copa Airlines for the first time last month to Panama City and Cuba, and got to experience the Copa Airlines branded fares upsell marketing tactics first-hand. It made such an impression on me that I saved the screenshots of the process, and filed it away to write a blog on it later.
That day has finally come. But before I get in to the specifics of the innovative Copa Airlines branded fares upsell strategy, let me first explain to you the meaning of a “branded fare.”
