As many of you may have noticed Southwest Airlines has debuted their new livery colors in an effort to launch a re-branding. Southwest which was established in 1971 has risen from a lowly inter Texas carrier to a domestic giant serving 93 destinations in 40 states. The airline operates more than 3,600 flights a day, transporting more than 100 million customers a year with the help of 45,000 employees. While other airlines have suffered bankruptcies and layoffs, Southwest has remained profitable for 41 consecutive years, which is remarkable considering the recent economic downturn other airlines failed to handle. With the near completion of the Airtran integration there was a need for a new look to reinvigorate the passengers and the workforce. I have to say I enjoy the paint scheme and am excited to see what Southwest has in store for the future.
Tag Archive for Marketing
Thinking about launching a crowdfunding campaign? Great, because that’s what this blog is all about! Before you dive in to your campaign full-throttle, keep reading for some tips, tricks, and lessons learned, that I’ve collected throughout my tripchi Indiegogo campaign journey, which ended mid-December 2013.