Archive for Marketing

Airport Review: RDU

Like I mentioned last week I speak some time down south in Raleigh, North Carolina for a wedding on Lake George if anyone out there has heard of it. First I focused on the on the flying and airline aspect, for this week I will apply the tripchi magnifying glass to the airport. This was my second time to RDU and let’s just say the first time wasn’t the best, but it was no fault of RDU. I was flying RDU-BWI on Southwest out of Terminal 1 and was about to board the plane when the PA cracked and the terminal was informed BWI ATC tower had ben struck by lightning and all flights we being diverted. Our flight was delayed 4hrs. So I was hopeful this time would be different.

terminal rdu

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Plane Ticket Buying Process

How we buy plane tickets has certainly changed over the years. In the early days of flying just finding a carriers schedule required a significant amount of effort. Say you wanted to fly from Boston to Chicago, you would have to call up the airlines that fly out those airports, line up the days you need to go and hopefully buy the ticket. You could also consult a travel agent who would have an OAG schedule guide to figure out which flight they can get you on and then call up the airline and buy the ticket on your behalf. Now the process is much simpler and can be done completely online.  Today I wanted to share the ways I buy plane tickets, my methods and process. I would also like know how our users go about buying tickets and what works best for them. Suggestions are always welcomed.

Photo Credit @NY Times

Photo Credit @NY Times

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Jennifer From the Deals We Like Blog

Deals we like JenToday we are very excited to present a guest post with Jennifer from the Deals We Like blog which is featured on the very popular travel blog roll BoardingArea. As a child she learned the frequent flyer ropes from her father, who often got their family upgraded and many times they flew for free. Her passion for travel deals and points started over nine years ago when she graduated college and took a job in consulting. She spent her weekdays hotel hoping and embarking on flights eagerly building her points. Since she was traveling all the time, she decided to master and take advantage of the points and miles game which has morphed itself into an outstanding resource on finding the best travel deals. She is a mother to a baby girl and married to Mr. Deals a fellow deal hound, together they love to travel and grab great deals! If you would like to get in touch with Jennifer you can email her at dealswelike@gmail.com, on twitter @DealsWeLike and via her Facebook page.

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JetBlue Mints New Premium Class

On June 15th JetBlue proudly launched Mint, their attack on premium class seating. When JetBlue announced over a year ago that they would be entering into the premium seating market, I eagerly awaited what they would roll out. I have been a fan of JetBlue because of their low fares out my home base Boston, the best on-board US domestic product and generally proper treatment of pax (minus points for the young girl forced to urinate in her seat recently). To date, JetBlue have focuses mainly on serving the more price concise flying public with an economy and the “even more space” offering, which will get you slightly more leg room for an additional cost. The Mint product will mark their first effort to capture business class revenue, that previously had gone to the larger carriers.

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Thinking of running an Indiegogo campaign?

Thinking about launching a crowdfunding campaign? Great, because that’s what this blog is all about! Before you dive in to your campaign full-throttle, keep reading for some tips, tricks, and lessons learned, that I’ve collected throughout my tripchi Indiegogo campaign journey, which ended mid-December 2013.

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Boston Growth Hackers October Meetup

Boston Growth HackersLast week, tripchi attended the Boston Growth Hacker’s monthly meetup, featuring guest speaker David Skok. David writes a blog for entrepreneurs and startups on topics such as viral marketing, SaaS metrics, building a sales and marketing machine, techniques for lowering cost of customer acquisition, etc. His blog can be found here.

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Failing at email marketing – it’s a choice

We thought we’d share this Tnooz article on “How to Fail at Email Marketing.” It’s certainly something that not only every startup marketer, but every marketer, should take to heart, especially considering email marketing is an extremely effective tool if leveraged correctly (if you don’t believe me, check out AppSumo).

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Now, for something completely different

Well I usually write a lot about airports and travel. But I thought I’d shake things up today and write about marketing.

It’s something I do a lot of thinking about, especially this strange yet trendy thing called “growth hacking.” As if marketers were feeling left out of the developer nerd-circle, so we needed have a form of hacking associated with us too.
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