I often highlight the benefits the tripchi airport app provides to the traveler; so, in this blog, I’d like to spend a few moments exploring how tripchi benefits airports. There are a number of services that tripchi provides that can augment an airport’s digital offering, helping them focus on their core mission of safely and profitably running their airport, while offering an enhanced airport experience for their passengers. Here are my top five reasons why tripchi benefits airports, too:
- tripchi provides contextually driven recommendations of services that predicts a guest’s needs. While airport websites nicely aggregate all content in the airport, the passenger needs to have an idea of what he’s looking for while navigating the site. For example, he can go to the “Dine” section and see all the restaurants in a particular airport terminal that match his criteria. But, he’ll have to know what terminal he’s in and take in to account how much time he might have before selecting the “Service” type (e.g. quick service, table service, etc.). With the tripchi recommendation engine, we already know which terminal he’s in and how much time he has until his flight leaves, not to mention a profile of interests and “likes”, which all serve to suggest a “best fit” recommendation, which is an intersection of time to kill, interests, and location. tripchi benefits airports come up with actionable ideas of things passengers can actually do.
- tripchi increases footfall, average transaction value, and basket size. Current airport websites offers little-to-no incentive for a guest to spend money at the airport. tripchi’s marketing platform allows concessionaires and airport marketing managers to send targeted promotions directly to a guest’s smartphone, enticing the guest to visit and spend money. We follow Google’s “sponsored but good” ad recommendation approach, and only put relevant deals/offers/promotions in front of the guest at the right time. For example, if the guest has just come off of a long flight from Europe, and has a layover for more than 2 hours with a next flight leaving out of Terminal B, we might suggest a visit to the Spa in Terminal C. It is not only contextually relevant based on her circumstances, but it’s an opportunity that she might not normally think of or walk past if she sticks to Terminal C. Airport marketing staff could go one step further and offer her a free foot massage with any 15 minute massage purchase, or 10% off accessories. tripchi benefits airports by offering a personalized and relevant promotion or message at the right time through the right channel, so that the airport will see higher footfall, increased ATV and basket size.
tripchi features airport services and concessions the guest may not be thinking about. Besides high grossing services like massage and personal services (which a passenger might not necessarily consider without some prompting), airports might want to highlight key services and unique features available to a guest. For example, an airport may have a lot of great art exhibits and galleries. Why not highlight these specifically to a passenger in-line with shopping and dining options? Again, if a guest only has 30 minutes and is already inside security, tripchi would recommend a snackable art exhibit closer to his gate. However, if the guest is pre-security and has ample time to kill, tripchi might suggest checking out some of the murals in the main terminal or even catch a rotating exhibit in one of the concourse walkways. Another example is highlighting parking and ground transportation options available. Why not put the limo service or Uber option in front of an arriving business traveler, or offer the valet + carwash to a returning guest? tripchi benefits airports by promoting value-added services that the guest might not know exist, or realize how to take advantage of.
- tripchi helps the next navigate what’s Pre or Post security. An airport website often has the location sorting divided by Terminal, the cell phone lot, the main terminal, and often parking garages as well. Many guests, however, might not realize that the main terminal is actually pre-security. tripchi allows a user to easily sort by pre- and post-security to provide recommendations that are actually actionable (it doesn’t make sense to suggest something in the main terminal pre-security if the guest’s flight is in 45 minutes in far away terminal). Therefore, tripchi benefits airports by integrating security wait times already provided by the airport’s website to further distribute this informative content.
- tripchi generates buzzworthy and share-worthy conversations. If a deal or offer is great, or a recommendation that tripchi provides hits the mark, tripchi encourages the guest to share her experience. We plug right in to Facebook and Twitter so that airport content gets further exposure across the digital domain. We can even offer incentives to share content, invite friends to participate, and work with airports to craft and deliver airport “loyalty” perks.
tripchi offers the advantage of the umbrella airport app. Every airport is coming out with its own mobile/web strategy. The problem is that a passenger needs to download an app or know the specific URL for each airport, making retention and re-use generally low. tripchi has the distinct advantage of offering multiple (and eventually all) airports under one convenient mobile/web app. An airport can still control all published content through our back-end admin portal, choosing what to publish and how to brand and message it (e.g. the airport can design, control and approve all published content). At the same, time, tripchi ensures that a passenger only needs to ever go to one convenient location throughout her entire travel journey. In this way, tripchi benefits airports and passengers alike.
In a nutshell, we love what airports are doing with mobile websites and applaud the airports that don’t go the route of the mobile app. All of the content currently available on an airport’s website can be re-used and distributed through the tripchi app (web and mobile) easily. We are therefore looking to partner to partner with forward-thinking airports to help make the airport experience come to life.