Not only are we entering the age of Airport 2.0, where airports are improving (at least in terms of food and retail concepts), now in-flight safety videos (you know, those ones you HAVE to watch with your undivided attention prior to take-off) are also improving.
Namely, they are getting funny. Airline marketers are finally realizing that the best way to sell boring content is to make it interesting (read: not boring).
Take the latest Virgin America safety video, embedded here:
This is an upgrade from a previous safety video which was also rather entertaining and well done, in the form of a hand-drawn cartoon style replete with sarcasm and randomness (check it out below).
You can also read more about these videos Skift.com.